Friday, September 7, 2012
Chevrolet and MTV Iggy Partner to ‘Cover the World’
Launching today, “Cover the World” connects music fans with global artists to reimagine one of the world’s most-recognizable pop songs. Four musical acts from around the world will each cover one iconic song chosen by fans. Each will perform its cover versions of the song and fans will vote for their favorite.
Fans who vote will earn a chance to win a custom-wrapped Chevy Spark, as well as a VIP trip for two to see one of the featured acts perform live. Fans can also create, upload and share their own cover version for a chance to win a Chevy Spark.
"Music is a universal language. The Chevrolet Spark is a global car with global roots. So it makes sense to share the Spark's journey through emerging artists," said Chris Perry, vice president of global Chevrolet marketing. “The ‘Cover the World’ music showcase allows us the opportunity to engage next-generation customers through a shared passion of music."
The Spark is reaching a new generation of customers through online and offline experiences including Cover the World, The Color Run and Importing Our Export video series. Spark sold a monthly record 2,630 units in the United States in August.
To learn more about the artists, songs and how to upload user-generated videos, visit www.covertheworld.com.
Follow the Chevy Spark and “Cover the World” at @ChevyLife, and #sparkworld. More information is available at www.covertheworld.com.
The Spark, which went on sale in mid-July in the United States, is a sporty four-passenger, five-door hatch. It is designed for first-time buyers and city dwellers with bold styling and colors, affordability, the safety of 10 standard air bags, fuel efficiency and maneuverability. Spark also is the only car in its segment to provide a seven-inch color touch screen radio capable of displaying smartphone-based music, videos, photos and contacts for hands-free calling.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
About MTV World
MTV World connects globally minded millennials with music and pop culture trends and creates original programming for targeted audiences across multi-platform brands. The division includes MTV Iggy, featuring emerging music from around the world, MTV K, devoted to global K-Pop, and MTV Desi, focused on South Asian music and pop culture. It also creates innovative content and programs for advertising partners. MTV World is a unit of Viacom Inc.